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history
Founded by
Aníbal Carneiro, animovel, then known and registered under his own name, Aníbal
Carneiro Barbosa Lda., started its activity in 1958. After having worked in
various furniture industries and acquired knowledge in this area, the young
entrepreneur Aníbal decided to create his own business, and laying the
foundations of what would later become the company and consequently the actual brand.
Aníbal's
experience and his ability to design, manufacture and model furniture was
noticeable in the region, the business grew steadily, even in times of crisis
and instability that followed.
By the year
1974, the company had a team of 11 people dedicated to a growing and solid
business.
In a visionary
way throughout the 80's and 90's of the 20th century, animovel innovated and
created several collections.
1958 -
- 1979
In a visionary
way throughout the 80's and 90's of the 20th century, animovel innovated and
created several collections.
In 1984 the
company participates for the first time as an exhibitor at FIL, Feira
Internacional de Lisboa. It was the participation in this event that inspired
the creation of a new brand. The name animovel would appear for the first time,
by the hand of the founder's eldest son, Joaquim Carneiro. The name ani-movel
would be inspired by the name of the founder, Aníbal. This new name would mark
a new stage of business and company expansion. This event would catapult the
lively name to an increasing number of customers.
In the early
90's they launched the furniture collections format, with 3 new lines: Athens,
Greece and Macedonia. With these lines, in addition to the usual cherry wood,
woods such as mahogany were used, and with this new image the Portuguese market
grew solidly over the following years.
Once established
in Portugal with a distinctive level of quality, it was time to look to the
rest of the world.
1980 -
- 1999
Around this
time, in the last few years before entering the new century, the three
brothers, Joaquim, José Luís and Rui, the second generation of the founder's
family, embraced the project, integrating a new ad council, and drawing out an
investment plan in infrastructure and technology that would map the path of
animovel for the coming years.
In 2002 a new
factory with top technology was inaugurated, contributing to the growth and
expansion in the national and international market.
The launch of
the Vilhena collection, modelled in cherry wood, enabled the success that would
result in the participation in international fairs in Spain, France, Russia,
Brazil, Mozambique and the first participation in the Salone Internazionale del
Mobile event in Milan, the main event in the sector for over 50 years.
In 2010 animovel
adds and continues, and expands its presence and focus on increasingly demanding
and competitive European and international markets such as France, Germany,
Switzerland, USA.
The production
and logistics capacity increases and the company's human resources are
reorganized at the same pace as the presence in the international market
increases.
2000 -
- 2019
Despite all the
challenges that 2020 brought, animovel continued its innovative path of
investment in its production systems, after-sales assistance and reinforcement
of the animovel brand as synonymous with solidity, seriousness and innovation.
An investment of around two million euros was made in infrastructure, almost
doubling the manufacturing area, investing in new machinery, installing solar
panels and a biomass plant. With sustainability and efficiency in the sights of
all these investments, it was possible to double the production capacity.
On its way to 70
years, animovel continues its path as an important motor and furniture producer
in the cluster where it belongs, exporting more than 90% of its production to
more than 20 countries and employing more than 90 people, a dedicated workforce
with diverse skills.
The coming
decades will be one of strengthening industrial capacity and innovation, which
will ensure the future positioning of animovel's products.
2000 -
present
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